Your mark.
Burned in by hand.
Every Lifetime Leather piece can be made yours — fire-branded with your initials, a logo, a date, or artwork. We don't print and we don't laser. We burn it in, stitch it in, and stamp it in, the way it's been done for generations.
Four ways to make your mark.
Choose your mark on any product page. Personalization is added by hand by a single maker — add about three days to the lead time. Fire branding and embroidery both run from $9.
Fire Branding
From $9A heated brass die pressed into full-grain leather — no dye, no ink. The mark darkens the hide itself, slightly different every time, and lasts as long as the piece. Up to four letters, a date, or your logo.
Embroidery
From $9Your initials stitched into the leather in clean off-white thread. A softer, classic look that sits proud of the surface. Up to four letters.
Custom Design Stamp
$9Choose from fifteen hand-drawn designs — mountains, a compass, a bear, the Lifetime badge — branded onto your piece alongside or instead of initials. See the full set below.
Large Letter Stamp
$9A single bold initial, centered and branded large. The quietest way to make a piece unmistakably yours.
Fifteen designs, ready to brand.
Pick a ready-made design to brand alongside (or instead of) your initials — no artwork required. Just $9.
Built-to-order extras.
Add function while it's still on the bench. Available on most pieces — you'll see the options right on the product page.
Choose it. We make it. Keep it for life.
Choose on the product page
Every personalizable product has a configurator. Pick your mark, type your initials, choose your extras — the price updates as you go.
We make it by hand
A single maker brands, stitches, or stamps your piece in our Arizona workshop. Personalized pieces add about three days.
Keep it for life
Your mark is permanent, and so is our guarantee. If our work ever fails, we repair it free — for the lifetime of the maker.